Update, Wednesday:
Amazon has released a statement denying a partnership with Echelon Fitness and saying the Amazon-branded bike is not an Amazon product. Read our new story here.
Original story:
Replace “shop ’til you drop” with “pedal ’til you drop.”
Amazon has partnered with Echelon Fitness to create a branded connected Spin bike, called the EX-Prime Smart Connect Bike or the Prime Bike for short.
The $499 bike, Amazon’s first-ever connected fitness product, comes with a free 30-day Echelon United Membership, which connects riders with thousands of live and on-demand classes.
The black bike is 45 inches by 11 inches by 36 inches and weighs 36 kilograms, according to its listing on, you guessed it, amazon.com.
“We were built on the idea of attainable fitness for everyone,” president and CEO Lou Lentine said in a written statement.
This isn’t the first time Echelon has teamed up with a big-name retailer. The Chattanooga, Tennessee-based business also sells a Walmart-branded bike.
Wall Street, perhaps filled with devotees of another Spin bike, is seeing Peloton’s stock drop since the Amazon announcement. It was $89.97 per share, down $4.83 or 5.09%, in early-morning trading.
The company’s first Connect Bike launched three years ago.
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